Carbon Reduction Plan

Our Company

Mayden House Ltd is a private limited company based in the United Kingdom. We make Software as a Service for healthcare services delivering psychological therapies to both adults and children, and physical health services such as diabetes remission, CVD prevention and weight management. From our UK base, our team supports public, private and voluntary healthcare providers across the UK, Australia, Canada and Ireland. Our carbon footprint as detailed in this document covers all operations for Mayden House Ltd.

Employees (as at start of April 2024)

Total: 153
Full Time Equivalent: 144

Mayden’s headcount increased by about 10% in the reporting period. Its continued growth represents an additional challenge in the context of reducing overall emissions.

Commitment to achieving net zero

Mayden is committed to achieving Net Zero emissions by 2050.

Baseline emissions footprint

Baseline Year: Financial year 2023 – 2024

Additional Details relating to the Baseline Emissions calculations.

Scope 1:

As a software as a service (SAAS) company our product is digital. We do not produce any direct emissions as a result of developing our product.

Scope 2:

Office energy use calculated from energy bills. Carbon Surveys of our two Bath offices, The Old Dairy (2023) and Widcombe Crescent (2019), were carried out by the West of England Combined Authority and we will be using these for our baseline data.

Working from Home (WFH) emissions data is continuously gathered via an internal spreadsheet where employees self-report their place of work each week, the calculations are based on official ‘UK Government GHG Conversion Factors for Company Reporting’ 2023.

Scope 3:

Currently our highest priority with Scope 3 is to measure and reduce a subset of our emissions in line with the National Health Service supplier reporting requirements for 2024, these are categorised below. As a supplier of digital products we do not have emissions from upstream or downstream transportation, we work on a hybrid basis between 2 small offices and working from home – therefore our office waste is minor and we have measures in place for recycling and composting where possible (see projects section). Business travel data was obtained from our internal timesheet system and expense reports. There is specific outsourcing of our carbon emissions through our data hosting, such as AWS. This indirect contribution to carbon emissions will need to be reviewed in the future.

Employee Commuting – Commuting values were obtained from a staff survey in 2023 for which
we got a 75% return rate.

**Baseline emissions**
EMISSIONS	TOTAL (tCO₂e)
	Location-based*	Market-based*
Scope 1	0	0
Scope 2	53.82	62.78***
Main Office
Electricity	13.88	21.4
Gas	18.9	18.9
Widcombe Office / iO Academy
Electricity	2.66	4.1
Gas	18.38	18.38
Scope 3 (Included Sources)	102.04	102.04
Working from Home	41.04	41.04****
Employee Commuting	40.24	40.24
Upstream transportation and distribution	0	0
Third part outsourcing - hosting AWS etc	TBC	TBC
Downstream transportation and distribution	0	0
Waste generated in operations	0	0
Business travel
- Personal road vehicles	4.85	4.85
- Air	11.06	11.06
- Rail	4.85*****	4.85*****
Total Emissions	155.86	164.82

* Location-based method calculates emissions based on the emissions intensity of the local electricity grid area where the electricity usage occurs. We used the UK government’s ‘Greenhouse gas reporting: conversion factors 2023’: https://www.gov.uk/government/publications/greenhouse-gas-reporting-conversion-factors-2023.

** Market-based emissions are calculated based on the electricity that we have chosen to purchase, e.g. renewable energy tariff backed by Renewable Energy Certificates.

*** Emissions have been calculated based on the fuel mix used to generate electricity supplied by our supplier (Pozitive Energy) between 1st April 2022 and 31st March 2023: Coal 6%; Natural Gas 61%; Nuclear 1%; Renewable 27%; Other 5%. Pozitive Energy reports that this fuel mix generates CO2 emissions at a rate of 319g/kWh. These figures were taken from https://pe.solutions/utilities/electricity/ on 23rd August 2024.

**** We have not calculated location based figures for working from home so emissions are shown as the average grid mix

***** The figure for rail is an estimated total.

Explanation of amendment of baseline

Mayden is committed to obtaining sustainable contracts for our energy supply.

This has meant that we have had to amend our baseline emissions footprint to be higher than originally reported. However, this ensures that going forwards we are able to correctly track our progress.

We have already transitioned to a supplier that provides 100% renewable electricity.

Further amendments were made to our baseline including correcting our location-based electricity emissions (based on the government’s conversion factors for 2023), correcting our emissions associated with the Widcombe oﬃce (because metered usage had previously been recorded incorrectly) and correcting the location of ‘Working from Home’ emissions within this report from scope 2 to scope 3.

Current emissions reporting

Reporting Year: Financial year 2023 - 2024

Additional Details relating to the Current Emissions reporting calculations.

Scope 1

No changes since previous year

Scope 2:

Working from Home (WFH) emissions data was again gathered via an internal spreadsheet where employees self-report their place of work each week, the calculations are based on official ‘UK Government GHG Conversion Factors for Company Reporting’ 2023.

Scope 3:

Employee Commuting – We based current numbers off commuting values obtained from a staff survey in 2023 for which we got a 75% return rate. As the business has grown since our baseline year we have adjusted the value for the current number of FTE Employees. We will revisit the process for obtaining this data in forthcoming years.

**FY 2023 - 2024 emissions**
Emissions Source	TOTAL (tCO₂e)
	Location-based*	Market-based**
Scope 1	0	0
Scope 2	46.91	64.48
Main Office
- Electricity	11.89	26.36***
- Gas	16.98	16.98
Widcombe Office / iO Academy
- Electricity	2.55	5.65***
- Gas	15.49	15.49
Scope 3 (Included Sources)	109.09	109.09
Working from Home	49.25	49.25****
Employee Commuting	41.45	41.45
Upstream transportation and distribution	0	0
Third part outsourcing - hosting AWS etc	TBC	TBC
Downstream transportation and distribution	0	0
Waste generated in operations	0	0
Business travel
- Personal road vehicles	5.68	5.68
- Air	7.03	7.03
- Rail	5.68*****	5.68*****
Total Emissions	156.00	173.57

** Market-based emissions are calculated based on the electricity that we have chosen to purchase, e.g. renewable energy tariff backed by Renewable Energy Certificates.

***Emissions have been calculated based on the fuel mix used to generate electricity supplied by our supplier (Pozitive Energy) between 1st April 2023 and 31st March 20234: Coal 14%; Natural Gas 67%; Nuclear 2%; Renewable 2%; Other 6%. Pozitive Energy reports that this fuel mix generates CO2 emissions at a rate of 459g/kWh. These figures were taken from https://pe.solutions/utilities/electricity/ on 17th October 2024.

**** It is impractical to calculate market-based figures for working from home so emissions are shown as the average grid mix

***** The figure for rail is an estimated total. We plan to put in processes for the robust collection of data on rail travel in time for future reporting years.

Emissions reductions targets

In order to make ongoing progress towards achieving Net Zero, we have adopted the initial target of planning to reduce emissions by 50% by 2030. We should also be conscious that will will be making corporate acquisitions, which will need to be included in future submissions.

Emissions target progress

Despite our ongoing projects and new initiatives over the year, we have not been able to meet an ideal 10% target reduction for the year.

As visualised in the bar chart above, our location-based emissions have remained fairly static.

We consider our market-based emissions to be a more important metric because the figures for this hold us accountable for our electricity purchasing decisions. Our market-based emissions increased by 5.3% this reporting period. This is largely due to the unusually pollutant fuel mix used by our electricity supplier (see above), which was generating more than twice the volume of emissions compared to the average UK fuel mix. We have already taken action on this, switching to a 100% renewable electricity tariff for our oﬃces. We hope for a drop in our market-based electricity emissions in the next reporting period (as the new tariff will have been in place for more than half of that period) and an even greater reduction the year afterwards (which will be fully covered by the new tariff).

Carbon reduction projects

Since the carbon survey of our main oﬃce was undertaken by the West of England Combined Authority in April 2023 we have undertaken the following recommendations:

Upgraded oﬃce lighting to LED – work undertaken in January 2024
We are considering a business case for solar panels on our main building

Continuing projects include:

Promotion of the cycle to work scheme
Responsible disposal of electronic waste
Composting oﬃce food waste
Supporting employees to work from home
The Sustainability Working Group (renamed from the Going Green Group) continues to look for sustainable initiatives and opportunities
Amalgamating eight on-site electricity meters to one in preparation for the solar panel project – now complete.

New projects include:

Soft plastics recycling scheme utilising local recycling points
Creation of a new staff commuting survey
Adopting a new electricity supplier who provides 100% renewable energy – now complete.
Starting Autumn 2024 Mayden is partnering with the University of Bath School of Management. A group of masters students will join us for a 6 week project. They will undertake a double materiality assessment to help us understand carbon reduction opportunities within the business

Declaration and sign-off

This Carbon Reduction Plan has been completed in accordance with PPN 06/21 and associated guidance and reporting standard for Carbon Reduction Plans.

Emissions have been reported and recorded in accordance with the published reporting standard for Carbon Reduction Plans and the GHG Reporting Protocol corporate standard and uses the appropriate Government emission conversion factors for greenhouse gas company reporting.

This Carbon Reduction Plan has been reviewed and signed off by the Mayden CFO.

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