A Data Driven Approach to Tackling Gambling Harms

gambling harms

In October 2023, Mayden’s Founding Director, Chris May, was invited to speak at the Bristol Hub for Gambling Harms Research.

Chris was joined on the panel by Matt Zarb-Cousin (Director of Clean Up Gambling & Co-Founder of Gamban), Jamie Wheaton (Research Associate at the University of Bristol) and Ruth Persian (Behavioural Insights Team Gambling Policy Research Unit), to discuss the research challenge: ‘Innovation, Transition, Change: what socio-technical innovations can help combat gambling harms?’.

The panel discussed various technologies, and showcased that tech can really make a difference to tackle the problem and support those who need it.

Bristol Hub’s International Interdisciplinary Colloquium:

We learned a great deal over the course of the conference, from research challenges and industry updates to understanding the scale of the problem through lived experience examples.

One of the most notable points is that tackling gambling harms is clearly a multi-faceted task. We must ensure everyone is able to access timely support. There were lots of discussions about how organisations can work together to help join up healthcare, and simultaneously improve patient outcomes and increase cost-effective IT. Many people are already doing such great work in this area, and there was a lot of hope for the future.

iaptus gambling case management system

international women's day

Despite many measures being introduced to tackle harmful gambling, concerns continue to grow. There are increasing numbers of people suffering from gambling related harms: government resources suggest that 1.6 million adults are engaging in potentially harmful levels of gambling activity and may benefit from some kind of support. That is where data and iaptus can help…

15 NHS Gambling Harms Clinics have been opened across the country, and we are pleased that our iaptus gambling case management system has already been chosen to support some of these services.

“We must measure outcomes in order to optimise pathways for all who go through gambling harms support services in the future.”

– Chris May


Equitable access to services is a fundamental part of tackling gambling harms. Recent sources suggest that only 1 in 200 people seek help for harmful gambling. We know that there is a growing need within the UK in particular to tackle gambling harms and ensure that people get the support they need – and at Mayden, we want to help.

Understand how iaptus can support your service:
If you would like to know more about how iaptus can support your service, please sign up for one of our product webinars or get in touch today.


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