Mayden partners with G Square to support ambitious plans for growth

G Square

Rebecca Prestland
01249 701100

Bath, UK – 07/11/2023

Mayden, the health tech company behind the leading Electronic Health Record (EHR) for psychological therapies in the UK, is pleased to announce an exciting new partnership with leading European healthcare investor, G Square, to support the company’s ambitious plans for growth.

This significant development marks a milestone in Mayden’s commitment to design, build and support insightful and interoperable systems for healthcare services in the UK and abroad. Over the last 20 years, Mayden has worked closely with our healthcare customers and industry experts to create an EHR that is outcome focussed, data driven and supports patient centred care. Mayden’s flagship product – iaptus – is customised to meet the clinical demands of healthcare services, by focusing on features that bring the most benefits to services, clinicians and patients. It is now used by over two thirds of adult NHS talking therapy services, more than 75 children’s mental health services, and also supports services such as diabetes remission, weight management and gambling addiction.

Mayden recognised that to support its next phase of growth, it required a partner who brings expertise in growing healthcare related companies and shares their views on the challenges and opportunities for healthcare services globally.

G Square is a leading healthcare investor in Europe, founded 15 years ago by a medical doctor. The firm specialises in partnering with care and healthcare providers and those that supply products, services and technology to the health sector.

Chris May, Founding Director at Mayden, says of the partnership: “We are really pleased to share the news that we have partnered with G Square. Their support will be invaluable in supporting us to help more services both in the UK and abroad to deliver outcomes focused care”.

“We are delighted to have found a partner that shares both our principles and our passion for healthcare, and who believes in our product the way that we and our customers do. We are very happy to be working with G Square and look forward to continuing on this journey with them” says May.

Yasemin Arik, Investment Director at G Square, adds: “We are delighted to partner with the team at Mayden to further their vision for making a difference in mental health and community health through data driven healthcare. We look forward to supporting the company in its ambitions for continued growth and for delivering excellence to customers and stakeholders.”

Mayden was established in 2000, initially as a healthcare analytics consultancy but later diversifying into software development. With his background in IT and data in the NHS, founding director, Chris May, could see what cloud-based computing could bring to the health sector. The company started producing software applications to support the management of patients and their clinical outcomes.

In 2008, Mayden launched the first version of iaptus, the EHR for mental health services. Today, iaptus has around 40,000 users working in over 200 clinical services, including 100 NHS organisations and now exports to other countries including Australia, Canada and Ireland.

The team at Mayden is looking forward to working with G Square towards our shared vision for the future of healthcare.


About Mayden
Mayden is a growing health tech company whose life’s work is creating digital technology that changes what’s possible for clinicians and patients. Mayden designs and builds insightful software that supports healthcare services to deliver data driven, outcome focussed and patient-centred care.

The iaptus EHR is the UK’s leading system for psychological therapies, used by over 200 mental health services across public, private and voluntary sectors. iaptus securely holds 8 million patient records and is trusted by over 40,000 users in the UK and internationally.

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About G Square
G Square is a leading investment firm specialising in the healthcare sector. Founded by Laurent Ganem in 2008, G Square leverage on extensive industry knowledge, strategic relationships, and operational expertise to invest in innovative healthcare companies with high growth potential. With a proven track record, G Square have successfully partnered with numerous healthcare entrepreneurs and executives, providing the capital, resources, and strategic guidance needed to accelerate growth and enhance value.

G Square’s portfolio includes investments across various healthcare subsectors, ranging from healthcare service providers to technology solutions for healthcare. The firm believes in a hands-on investment approach, working closely with portfolio companies to support growth.

For more information, please visit


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